Ever received a pen from one of your sellers/dealers/service providers? Or a New Year diary as a goodwill gesture? Or any random branded merchandise as a token of appreciation? And, did receiving a gift made you feel differently, in a positive way, about that particular product/service? These things are nothing but promotional tangibles that make for good and effective marketing.
Benefits of investing in promotional items for a business:
1) They are cost-effective
The per-impression rate for promotional products is very low as compared to other ways of advertisement. Where there are high chances that a customer or client will forget an advert seen or heard there is a likelihood that he’ll remember the brand that gives useful freebies. The cost-effectiveness of branded stationeries among other things makes them the go-to options.
2) The contact period with the target audience is long
It was found in a study that a promotional product stays in contact with the target audience for above a year on an average. This makes them the right commodity to place your brand’s mark at. Also, usable items and durables are quite famous among the masses, something that a brand should focus on.
3) They help to improve the general consensus about your brand/business
Items exchanged as a goodwill gesture often create quite a positive image of your brand and business in the mind of your customer. Many people don’t mind using branded products/goods on a daily basis unless the product is useful enough for the same. During this period of usage, your promotional product (your brand) is very likely to come into contact with other people who can be definite potential clients or customers.
4) You can select from a large variety of products
If you are wondering about finding the suitable item to brand and place your logo at, then you can take help of ConceptPlus and their innovative ways/ideas through which they place brand logos at various items. You can select something right from a basic pen to some technical gizmo as your tangible marketing product which will benefit your business in the long term.
There are various other factors than the budget that you need to look into before selecting the object on which you’d like to place your advert at. Going through all the options, looking at the shelf-life of the item, and then deciding about the same is the way to go about promotional marketing.